CUSTOM APPS FOR AI AGENTS · STRATEGY TO SCALE
Build the agent.
Grow the business.
We design, engineer, and take to market custom applications that turn AI agents into meaningful business growth.
Carlsbad / Worldwide
THE PRODUCT + GROWTH GAP
Intelligence is not
a business outcome.
Models can reason and agents can act. Meaningful growth still requires a product people understand, a job worth solving, a market that cares, and a measurable path from first impression to retained use.
App My Agent brings product strategy, design, engineering, and go-to-market into one senior team built specifically for agentic applications.
A REAL PRODUCT, NOT A CHAT WRAPPER
Design the work.
Then design the agent.
The interface should express state, evidence, consequence, and control—not hide an entire system behind a blinking cursor.
Explore our services →PRIORITY EXCEPTION
Shipment 8841 needs a routing decision.
Weather risk increased after carrier confirmation. ORBIT found two viable alternatives.
Route agentproposed alternative
Policy agentverified SLA
Customer agentdrafted notice
WHAT WE DO
One team from product thesis
to measurable growth.
Agent Product Strategy
Find the valuable product inside the technical possibility.
Market and workflow research · Product thesis and positioning · Human-agent operating model02Agent Experience Design
Make reasoning, action, and control feel clear and natural.
User research and journey design · Conversation and interaction design · Web and mobile UX/UI03Production Engineering
Build the dependable product around models, tools, and data.
Full-stack web application · Mobile application · Model and tool integration04GTM & Performance
Launch the product with a growth system—not a launch-day post.
ICP, category, and positioning system · Launch narrative and sales assets · Conversion website and landing pagesCONCEPT CASE STUDIES
Next-generation apps
for agents that do real work.
Original product concepts demonstrate our approach. They are not presented as client outcomes.
01AGENTIC OPERATIONS / CONCEPT
ORBIT
A human-centered command center for teams coordinating autonomous work across tools, agents, and approvals.View concept ↗
02PERSONAL INTELLIGENCE / CONCEPT
LUMA
A restrained personal agent that prepares decisions, protects boundaries, and acts only with meaningful consent.View concept ↗
03FIELD SERVICE / CONCEPT
FIELD
An on-site service agent that prepares the visit, surfaces the right knowledge, and closes the loop before the technician leaves.View concept ↗HOW WE WORK
Fast because the decisions
stay close to the work.
- 01
FRAME
Align the user, business, and technical opportunity around a sharp product thesis.
- 02
PROVE
Prototype the consequential moments and pressure-test them with real users.
- 03
BUILD
Move design and engineering together through production, evaluation, and launch.
- 04
IMPROVE
Use behavior, failures, and intervention patterns to make the product compound.
REAL DEPLOYMENTS / IN PRODUCTION
Built, shipped,
and operating today.
Four custom agent-connected applications in production: custom code, APIs funneled into one operating dashboard, and surfaces agents can work through.
emlOPS
AI email operations for Gmail and Google Workspace: every mailbox in one operational queue, grounded AI drafts, email-to-CRM, and MCP-compatible agent tools. A human approves every send.
GMAIL PRIVATE BETA · PAID PLANS LIVEVisit product ↗iseoup.com · LIVEiSEOup
Autonomous SEO and AI-visibility platform: site crawls, first-party search and analytics connectors, and bounded agent work orders delivered to coding agents over an MCP API.
AUTONOMOUS WORK ORDERS OVER MCPVisit product ↗equityedgelend.com · LIVEEquityEdge Lending
Licensed California home-equity lender: quote and application funnels, lead capture, and pipeline activity funneled into one agent-ready operating dashboard.
LICENSED LENDER · NMLS #2808857Visit product ↗evkii.com · LIVEEVKII
Operator-led AI marketing and growth company: build, demand, automation, and creative layers running as one connected growth operating system.
PARENT COMPANY · CARLSBAD, CAVisit product ↗
FOUNDED BY HEATH SQUIER · AN EVKII, INC. COMPANY
Product craft.
Operator growth.
Heath Squier created App My Agent to give companies a specialist partner for custom AI-agent applications—and to connect those products to the positioning, acquisition, conversion, and performance systems that create meaningful business growth.
That growth discipline comes from EVKII, the Carlsbad operator-led AI marketing and growth company.
Read the story ↗FIELD NOTES
Practical thinking for
agent product teams.
Designing approval without slowing the agent down
The best human-in-the-loop systems do not ask for permission constantly. They make consequence visible and intervention proportional.
Read insight →Trust & Control · 6 min readAgent memory needs an interface
Memory creates continuity, but invisible memory creates unease. Trust begins when people can inspect, correct, and bound what the product remembers.
Read insight →Product Engineering · 8 min readFrom agent demo to dependable product
A compelling loop proves possibility. Production requires the less glamorous work of states, limits, recovery, evaluation, and operations.
Read insight →GTM & Performance · 9 min readGo-to-market starts inside the agent product
Positioning, acquisition, and activation work when the product makes a specific promise, proves it quickly, and exposes the signals growth teams need.
Read insight →COMMON QUESTIONS
What teams ask
before we begin.
What does App My Agent build?
We design and build customer-facing and internal applications powered by AI agents: mobile apps, web products, operations consoles, workflow systems, and the product infrastructure around them.
What has App My Agent actually shipped?
Four agent-connected applications are in production today: emlOPS (emlops.com) for AI email operations, iSEOup (iseoup.com) for autonomous SEO and AI visibility, EquityEdge Lending (equityedgelend.com) for California home-equity lending, and EVKII (evkii.com), the parent growth company. Each is custom code with APIs unified into an operating dashboard that agents can work through.
Do you work with an existing model or agent platform?
Yes. We can work around your existing stack, help select the right model and orchestration approach, or define the system from first principles. The product experience and business outcome guide the architecture.
Can you take a product from idea through launch?
Yes. Our work spans product strategy, prototyping, experience design, full-stack engineering, model and tool integration, evaluation, launch, and iteration.
Do you only work with startups?
No. We partner with funded founders, product organizations, innovation teams, and established companies creating a new agent-powered product or transforming an existing workflow.
How quickly can we start?
A focused discovery or prototype engagement can usually begin fastest. Production timing depends on scope, integrations, compliance, and team composition. Share your target date and we will give you a direct recommendation.
START A PROJECT
Bring us the hard,
interesting thing.
Tell us what you are building, why it matters, and where it is stuck.
Contact us ↗